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Branding, communications, and marketing

 

Brand management, art direction, photo direction, marketing, and communications for Discover Kalispell.

Elements:

Website

Email marketing

Paid social media

Visitor materials

Experience pass

Signage

This branding becomes you. Be the brand.

Building and nurturing brands is an adventure I embrace with enthusiasm every time. From crafting marketing campaigns to designing merchandising and communications strategies, I dive deep into each brand, ensuring seamless consistency at every touchpoint. A brand isn’t just created—it’s felt, seen, and experienced. When a brand’s identity resonates so deeply that it becomes second nature, success follows naturally.  

I’m passionate about transforming ideas into realities, launching brands into the world, and delivering impactful solutions to customers. For me, it’s all connected—strategy, creativity, and execution working in harmony to build something unforgettable.

Branding, communications, and marketing

 

Brand refresh and management for CWU Advancement—donor and alumni relations.

Elements:

Website

Email marketing

Fundraising and event marketing

Social media

Signage

Proposals

Branding, Marketing, and Logo Development

 

Logo and brand design, development, and collaboration for new business. 

Elements:

Logo

Signage

Marketing materials

Brand work

Retail Store Marketing Collateral Development
 

Led creative development and production for graphics for Microsoft company-owned stores. Managed agencies and vendors to deliver creative strategies for various campaigns, product launches. Worked to ensure creative adhered to Microsoft Brand Guidelines, Microsoft Stores Design Principles, and Product Guidelines.

Worked with greater team on Inbound and Outbound (Email, Social Media teams) to integrate messaging and creative, share assets for brand consistency.

Introduced innovation and managed production methods, schedules, and vendors for successful execution in Retail locations.

Drove on-time delivery despite needed research and development, while showing cost savings and efficiencies—saving ~$1.2M in 2015.

 

Elements:

Window displays

Murals

In-store graphics and signage

Frontline communications

Brand Marketing T-Mobile
Retail Creative Marketing, Execution, Brand Management

 

Lead Creative Development, Execution Teams to deliver on creative strategy and development of in-store merchandising and collateral for Retail locations.
Directed creative for various promotions and entire brands—layout, design, content, and imagery. Drove creative for major product launches, including the T-Mobile G1 with Google, the world's first Android-powered handset, and the industry-changing Uncarrier launches (1-7).

Worked with Integrated Marketing team on in-store and Web creative (Web, Email, Social Media teams) integrating marketing, messaging, and creative for brand consistency.

Delivered on tight timelines for various promotions and Marketing updates.

Drove on-time delivery despite needed research and development, showing cost savings and efficiencies.
Managed >$25M Budget, vendors, and agencies, showing $5M savings in Production in the 2013 Budget year.

 

Elements:

Front Window Signage

Posters

Murals

Directional Signage

Price Cards

Table Tents

Promotional Inserts and Add-ons

SLS Branding and Marketing

SLS Branding and Marketing

Trout Unlimited Headwaters Matter

Trout Unlimited Headwaters Matter

Email Marketing

Email Marketing

Social Marketing

Social Marketing

Marketing Collateral

Marketing Collateral

Marketing Materials 

Marketing and communications collateral development for national conservation organization, Trout Unlimited; alumni events, donor engagement and fundraising for Central Washington University including:

Social media posts and marketing

Digital marketing

Website content, design, strategy

Email marketing

Print materials (alumni magazine)

Annual giving plan materials

GiveCentral Marketing

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